Lucy Wager is a food industry innovator & product development consultant. She has worked across leading UK retailers and manufacturers, starting her career at Bakkavor before moving into product development roles at Sainsbury’s and Marks & Spencer.

Lucy founded the award-winning free-from dessert brand Pudology in 2012, helping to shape the early growth of the UK’s chilled plant based category. Today, she partners with retailers & manufacturers and supports high-growth food startups, ensuring products are both commercially successful and technically robust while pushing standards in health and sustainability.

Lucy is passionate about practical, future-fit food innovation and empowering new talent to create products that are better for people and the planet.